Bengaluru, Sep 2 (FN Bureau) Bengaluru FC announced a strategic partnership with White Gold, the largest organized gold buyer in South India, for the upcoming 2024-25 Indian Super League (ISL) season. The one-year deal will see White Gold come onboard as the Official Gold Buying Partner of the club, with the brand’s logo set to feature on the pendant of the team’s jerseys. Rahul Joseph, CEO of White Gold, expressed optimism about the collaboration, highlighting the company’s commitment to community engagement.”Partnering with Bengaluru Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore.Wishing the team all the best for the upcoming season, and we would like nothing better than for Bengaluru FC to bring home the Gold this season,” Joseph said. White Gold operates over 50 branches across Karnataka, Tamil Nadu, and Kerala, offering a transparent and tech-driven approach to gold buying. The company assists customers in releasing pledged gold from banks and financial institutions, providing a seamless and customer-friendly service aimed at maximizing the value of their gold ornaments.
Karan Yadav, Chief Commercial Officer at JSW Sports, welcomed the partnership, noting the alignment between the two brands.”We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” Yadav said. The Blues are gearing up for their 2024-25 Hero Indian Super League campaign, which begins with a high-stakes clash against East Bengal FC at the Sree Kanteerava Stadium on September 14. Tickets for the much-anticipated season opener are now available on PayTM Insider.The partnership with White Gold marks another chapter in Bengaluru FC’s efforts to engage with local brands, reflecting the club’s commitment to strengthening community ties as they strive for success in the upcoming season.