If you are an artisanal clothing enthusiast on a budget, then we have some good news for you! In this big market of block printed garments, Raworiya has emerged as a brand which values cultural integrity along with sustainability and excellent customer service. They offer a wide range of affordable and high-quality block-printed garments that won’t be so hard on your wallet. With seasonal sales, special discounts, and budget-friendly options, you can buy beautifully crafted pieces in the comfort of your own home. About RaworiyaFounded in Bagru, Rajasthan, Raworiya is a homegrown brand specializing in hand-block print garments. The brand celebrates traditional prints like Bagru, Jaipuri, Sanganeri, and Ajrakh, using natural dyes and supporting the artisans of the chippa community. Raworiya is committed to sustainability, ethical practices, and preserving India’s rich textile heritage. Due to the growing appreciation for artisanal clothing, Raworiya’s owner Gajendra Kumawat took it upon himself to provide his customers with a wide variety of quality clothing. Commitment to SustainabilityIn these times of fast fashion, where many people are still craving for artisanal clothing brands which use sustainable practices, Raworiya emerges out with an unwavering commitment to sustainability.
One of many practices which makes their garments stand out is their use of natural dye in the printing process. Natural dyes that are used in their printing process are taken from plants and minerals, and are not only safe for the environment, but also for the skin. By avoiding synthetic dyes, Raworiya ensures that its production processes do not harm the environment.Raworiya’s sustainability efforts go beyond just the materials they use.
The brand takes a holistic approach, ensuring that every step of its production process is as eco-friendly as possible. This includes the use of sustainable packaging and promoting ethical practices within their supply chain. Raworiya’s commitment to sustainability is not just a business strategy but a core value that defines its brand ethos. Celebrating the Chippa CommunityOther than their sustainable practices, another reason for Raworiya’s success is the chhipa community, the skilled artisans who breathe life into the brand’s creations. The Chhipa community has been practicing hand block printing for generations, and Raworiya is dedicated to preserving and promoting this incredible craftsmanship. By providing a platform for these artisans, Raworiya makes sure that their skills are not only recognized but also fairly compensated.The brand’s collaboration with the Chippa community is built on mutual respect and admiration. Raworiya’s designs are a result of a harmonious blend of traditional techniques and modern aesthetics. The brand works closely with the artisans, encouraging them to experiment and innovate while staying true to their roots. This partnership has resulted in a range of garments that are not only beautiful but also unique, each piece carrying the signature of the artisan who created it.
A Vision for the FutureRaworiya’s future vision is not just to create beautiful garments, it is more than that. They aim to set a precedent in the fashion industry by demonstrating that it is possible to create high-quality, fashionable clothing without compromising on sustainability or ethics. Raworiya is committed to educating its customers about the importance of sustainable fashion and the role they can play in supporting traditional crafts.The brand’s plans include expanding its product range from women’s clothing to men’s clothing, all featuring beautiful and traditional prints like Bagru, Ajrakh prints, and lehenga choli including floral lehenga choli. Raworiya is also exploring ways to further minimize its environmental footprint, such as implementing zero-waste production techniques and increasing the use of recycled materials. To Sum It UpIn this wide market of block printed garments, Raworiya has risen through its commitment to the cultural integrity of the artisans, sustainability and excellent customer service. This brand’s handpicked collection of men’s and women’s garments, focuses on protecting the traditional printing techniques while including contemporary design, providing their customers with a unique blend of heritage and modern fashion. Raworiya’s collections are available online, with shipping options worldwide, bringing the beauty of traditional prints to fashion enthusiasts everywhere.