New Delhi, April 29 (FN Agency) Dish TV, India’s leading DTH provider, has unveiled a game-changing initiative, ‘Dish TV Smart+’ services, aimed at reshaping the entertainment experience across the country. This pioneering move by Dish TV marks a significant milestone in the industry, offering customers unparalleled access to both linear TV and OTT content on any screen, anywhere, at no additional cost. The ‘Dish TV Smart+’ service brings together traditional television subscriptions and popular OTT apps, providing customers with the flexibility to curate their viewing experience according to their preferences. This comprehensive entertainment ecosystem encompasses a range of devices, including set-top boxes and smart Android STBs, ensuring seamless access to content anytime, anywhere. Actress Shefali Shah, who unveiled the ‘Dish TV Smart+’ services, emphasised the importance of quality content across various platforms, echoing the sentiment that compelling storytelling transcends the medium.
She commended Dish TV for bundling services to enhance the overall entertainment experience for audiences. Commenting on the initiative, Manoj Dobhal, CEO of Dish TV India Limited, highlighted the company’s commitment to redefining entertainment consumption in India. He stressed the importance of simplifying choices for customers in a market inundated with options, affirming the equal significance of both traditional television and OTT platforms. Sukhpreet Singh, Corporate Head of Marketing at Dish TV & Watcho, outlined the comprehensive marketing campaign launched to communicate the visionary proposition of ‘Dish TV Smart+’ services. The campaign, spanning television, digital, print, and corporate outreach channels, aims to amplify the message of entertainment accessibility on any screen, anywhere.
Dish TV’s transition from a DTH operator to a complete entertainment provider underscores its dedication to innovation and meeting evolving consumer preferences. By prioritising customer satisfaction and forging strategic collaborations, Dish TV sets a new standard for entertainment delivery, heralding a paradigm shift in the industry. The launch of ‘Dish TV Smart+’ services represents a significant leap forward in the realm of entertainment, empowering consumers to enjoy a diverse range of content seamlessly across multiple devices, thereby enriching their viewing experience like never before.