New Delhi, May 2 (FN?Representative) Union Ministry of Tourism is participating in the Arabian Travel Market (ATM) 2023 being held from May 1 to 4 in Dubai, UAE, a statement said on Tuesday. The ATM is one of the leading global events for the travel and tourism industry, attracting visitors and exhibitors from around the world. India’s participation in the ATM 2023 is a significant step towards promoting India as a preferred travel destination among the Middle East and North Africa (MENA) markets.
With its diverse culture, heritage, cuisine, and natural beauty, adventure, luxury, wildlife, wellness, India is a popular destination for travellers seeking unique and authentic experiences, the Ministry of Tourism said in a communique. The Ministry said it is showcasing “Incredible India” and launched ‘Visit India Year 2023’ campaign at the event, highlighting the country’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. “The event will also provide an opportunity to strengthen ties with the Middle East and North Africa tourism industry, including travel agents, tour operators, airlines, and media representatives. The delegation will participate in various networking events, B2B meetings, and media interactions to promote India as a tourism destination and establish partnerships with industry stakeholders,” it said. The Ministry further said, “India’s participation underscores the country’s commitment to promoting tourism as a driver of economic growth and employment generation. The Government of India remains committed to enhancing India’s tourism infrastructure and promoting India as a world-class tourism destination.”
The India pavilion was inaugurated on May 1 by the Indian Ambassador to UAE, Sunjay Sudhir in presence of other dignitaries. “A strong participation from India at ATM, consisting of more than 65 State Tourism Departments/UTs, Tour Operators, Travel Agents, Hotel Chains, Airlines etc is expected to boost inbound travel to India from the Middle East region. ATM provides a much needed opportunity for Indian Tourism industry stakeholders to connect with global travel trade and promote India,” the Ministry said. Safety and Security of the tourists being one of the prime concerns, the Ministry has a 24×7 toll-free multi-lingual tourist helpline in total 12 languages besides Hindi and English, 10 international languages namely, Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish. This helpline is available on the existing Toll Free Number 1800111363 or on a short code 1363 for dialing in India and offers assistance to callers during times of distress while travelling in India and if need be alert the concerned authorities. The Ministry of Tourism’s Official Website (www.incredibleindia.org) showcases India as a holistic destination, revolving around major experiences, such as, spirituality, heritage, adventure, culture, yoga, wellness and more. This website is also available in Hindi and leading international languages.