Kolkata, March 20 (Agency) Indian multinational company -Balkrishna Industries Ltd. (BKT), will be the ‘Official Tire Partner’ for Kolkata Knight Riders in the upcoming Cricket League 2023. Strengthening their partnership, this year marks the fourth season of association between BKT and KKR as the T20 cricket league is all set to begin on March 31,Commenting on this long-term partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., said, “Kolkata Knight Riders team embodies values such as perseverance, passion, andsharp focuses on continuous improvement and growth, these are the same qualities that resonated with BKT, which lead to fruitful 4 seasons.
Just as KKR, has been a household name right from the start of the T20 cricket league, with this partnership, we aim to reach audiences beyond physical and geographical boundaries.” Rajiv Poddar further added, “Being the fourth innings with the most followed T20 series, we wish the team and KKR fans a very exciting cricketing season and look forward to a long and mutually rewarding association.” Commenting on this partnership, Venky Mysore, CEO, Knight Riders Group, said, “With BKT, we have seen a great partnership evolve across three seasons of T20 cricket. Associating with a brand like BKT who share similar values to ours, has been one of the key reasons for a successful association over the years. We are proud to have them on board with KKR for the fourth year and continue our journey together even stronger than before”.