Hyderabad, Aug 24 (FN Agency) Royal Enfield, the global leader in the mid-sized (250cc-750cc) motorcycle segment, on Wednesday launched the new Hunter 350 in Telangana. Engineered and designed for the urban hustle, the new Hunter 350 is a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban backroads and beyond, with aplomb, the company said in a release here.. Over the last few years, Royal Enfield motorcycles have built a strong riding community in Telangana state and enjoy a notable market share in the mid-size motorcycle segment ( >250cc-750cc). The Hunter 350 will open up new audiences for Royal Enfield in the state, thanks to its functional and simplistic design ingenuity that’s refreshingly new but exudes old school cool and retains that essential Royal Enfield DNA. The Hunter 350 is geared to deliver excellent maneuverability and sharp handling with its shorter wheelbase, 17” alloys, lighter weight and compact frame, making it purpose-built to navigate city streets and some of the coolest neighbourhoods.
Introduced in two distinct variants and eight striking colourways – Premium, stylish look and feel at an incredibly accessible price starting at INR 1,49,900 (ex-showroom), the Royal Enfield Hunter 350 will be available across all its 75 touch points in the state. Commenting on the inspiration of the new Hunter 350, Royal Enfield CEO, B Govindarajan, said, “At Royal Enfield we are closely engaged with our consumers and community. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio. The Hunter 350 is for them. It is a motorcycle that combines the strengths of seemingly different species, and brings it together in a super stylish and fun package that is an all-new flavour of pure motorcycling with the unmistakable Royal Enfield character.” The Hunter 350 is distinctly unique within the Royal Enfield line-up. Built on the award-winning 350cc J-series platform, combined with a highly flickable Harris Performance chassis, the Hunter delivers agility without fragility on city streets and sheer, grin-inducing pleasure on the open road. Commenting on the launch of the Hunter 350 in Telangana, V. Jayapradeep, Head- Business Markets India + SAARC, said, “The Hunter 350 is an outcome of several years of insight gathering and consumer studies from across the world.
In Telangana, we are very confident that this new reimagined roadster will usher in a whole new set of consumers, into our world of pure motorcycling.” It comes in two distinct editions – Retro Hunter and Metro Hunter – both finished with on-trend, blacked-out engines and components. The Hunter was conceived and developed by the talented designers and engineers at Royal Enfield’s two state-of-the-art technology centers, in India and the UK, and renowned chassis experts, Harris Performance. Aimed at young riders, the Hunter is available for test ride and bookings in Telangana. The new Hunter 350 starts at INR 1,49,900/- for the Factory series, INR 1,63,900 for the Dapper Series and INR 1,67,757 for the Rebel series (ex-showroom, Telangana). Available in exciting colour options such as Rebel Blue, Rebel Red, Rebel Black, Dapper Ash, Dapper White, Dapper Grey, Factory Black and Factory Silver. Customers can discover, book a test ride, book and customize their Hunter 350 via the Royal Enfield App, on the company website at royalenfield.com or at their nearest Royal Enfield dealership.