New Delhi, Aug 19 (FN Agency) Taking Uttar Pradesh’s traditional Itra industry to the national and global stage and establishing it as a brand as per the vision of Chief Minister Yogi Adityanath, a perfume having 75 fragrances ‘Meri Mitti 75’ along with other products were launched as a part of Azadi ka Amrit Mahotsav celebrations. Coming from Kannauj, the Itra capital of India, the rare fragrances are the ODOP (One District One Product) of the district. Seven businessmen of Kannauj have launched various new perfume products, including incense sticks, scented tri-colour terrazzo, and candles at Lok Bhawan in the presence of Additional Chief Secretary, Micro, Small and Medium Enterprises Navneet Sehgal. ‘Meri Mitti 75’ perfume has been prepared using 75 kilogram of clay from various parts of Kannauj using water distillation technology.
It has been prepared with the help of base oil by collecting the sweet aroma that comes from the soil after the first rain. Besides, 75 herbs have also been used to prepare the perfume. ACS Navneet Sehgal said on Wednesday that Attar Ganga, Hind Shamama, Vande Mataram Motiya Divine fragrance, Meri Mitti 75, UD 75 Deo, Tiranga perfume, Azadi 75, Tricolor Incense Stick, Scented Tri Color Terrazzo were launched on the occasion of the Azadi ka Amrit Mahotsav in collaboration with the perfume traders of Kannauj and the Fragrance and Fragrance Development Centre (FFDC), giving a new dimension to the Yogi government’s flagship ODOP scheme. Atar Ganga perfume is prepared from flowers growing on both the banks of the Ganga river in Kannauj, including Rose, jasmine, mehndi and marigold. Similarly, Hind Shamama perfume is prepared from 35 herbs from different states of the country. Known to boost immunity, this perfume is edible and can be used on the body as well. Vande Mataram Motiya Divine Fragrance is naturally made from jasmine and can be used for religious purposes.
It contains 100 per cent natural essence of plumeria ’ and jasmine flowers. UD 75 deodorant spray has been launched as a totally natural spray free from chemicals, unlike other deodorants. It has been prepared from the soil of Kannauj through the ancient traditional method Scented Tri Color Terrazzo is a tri-coloured stone made using the natural perfume of Kannauj. In this terrazzo, focus was on old things so that they can be recycled and used again. Coasters, candles, sinks, soaps, coffee tables and table tops are being made by this method. Indian and Western techniques have been used in making it. Tiranga Attar is prepared with the fragrance of rose, earthy and Bela. It is based on the tricolour of the Indian Flag. Kranti Gulab based on saffron colour is made from rose and sandalwood. Mati-e-Watan is made from the potter’s clay from Kannauj. At the same time, Swatantra Bela has been prepared from the flowers of jasmine. Tricolor has been used to make incense sticks prepared from natural fragrance. Made from 75 types of fragrance, it will spread its fragrance all over the country. In this, three fragrances have also been used along with tricolour. Azadi 75 is made of flowers from Kashmir to Kanyakumari. In total, the natural fragrance of 75 flowers have been blended in making this perfume. This was specially prepared on the occasion of 75 years of Indian independence.