Hyderabad, July 14 (Agency) Funskool India Ltd, India’s leading domestic toy manufacturer, has made a landmark move by acquiring the licence to manufacture and distribute popular action figure Chhota Bheem and other seven characters from the famed animation series. In a statement on Wednesday, Funskool said it has obtained the licence to launch the series of action figures from Green Gold Licensing & Merchandising India Private Limited. Green Gold Animation, a pioneer in creating original Indian animation content, has over the years, transcended and established itself as a prominent player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.
Chhota Bheem, the famous cartoon animation character has always struck a chord with Indian Children and Funskool through the manufacturing of the Chhota Bheem & Friends action figures in India has once again proved that India is moving towards being ‘Atma Nirbhar’ in manufacturing of quality toys. Funskool has been leading the way in pro-actively and consciously choosing to promote the Make-In-India programme and the acquisition of Chhota Bheem & Friends has been a step in the right direction. Commenting on the launch, R Jeswant, CEO of Funskool India Ltd said, “Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products.”
Samir Jain, Executive Director & COO of Green Gold Animation Private Limited said, “When it comes to manufacturing high quality and toxin free toys for children, there is no substitute for Funskool in India. “We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and other seven action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem Action figures will reach every child in the country.”