Recognizing the contribution of farmers towards strengthening the entire ecosystem of organic farming, Organic India Private Limited (“Organic India”), in association with the prestigious Dadasaheb Phalke International Film Festival felicitated the top 5 organic farmers with Dharti Mitr Awards while celebrating the grandeur of Indian Cinema and commemorating 75 years of Independence (Azadi ka Amrit Mahotsav). The Dharti Mitr awards instituted by ORGANIC INDIA in the year 2017 to honor and recognize the efforts of organic farmers across the country, not just in growing crops without chemical inputs but also in balancing the ecosystem and creating innovative self-sustaining models. The Dharti Mitr awards also provides a platform for organic farmers across the country to share their innovation and cross populate their learnings. The winner of the first Dharti Mitr award 2017 Mr. Bharat Bhushan Tyagi, was bestowed with the Padma Shri, the fourth highest civilian award in India in 2019.
The winners of the Dharti Mitr awards 2021, felicitated by Bollywood actress Lara Dutta and Col. Tushar Joshi during the Dada Saheb Phalke International Film Festival, were Nathani Upendrbhai Dayabhai from Gujarat who won the first prize of INR 5 Lakhs, Malleshappa Gulappa Bisirotti from Karnataka who won the second prize of INR 3 Lakhs, the third prize of INR. 1 Lakhs each went to Devaraddi Agasanakoppa from Karnataka, Rawal Chand and Urmila Ur Rubi Pareek from Rajasthan. Speaking at the event and expressing gratitude towards the relentless efforts made by the farmers, Subrata Dutta, Group Managing Director, Organic India said, “Our farmers play a very crucial role for the ecology, economy and the society, at large. We conceptualized the Dharti Mitr Awards to celebrate our relationship with individual farmers that is built on interconnectedness – an approach that seeks to boost their confidence and the core objective of the event is to highlight the farmer’s exceptional innovations in the field of organic farming.” Speaking on the efforts of Organic India, William Nanda Bissell, Chairman, Fabindia, said, “Organic India instituted the Dharti Mitr Awards four years ago and this year, it has returned bigger and brighter in collaboration with the prestigious Dadasaheb Phalke International Film Festival (DPIFF). Organic farming plays an important role in the sustainable and environment-friendly growth of India. This appreciation and recognition by Organic India will strengthen the confidence of farmers and further build the organic farming ecosystem in India. Organic India is a very critical part of our efforts to establish new benchmarks for growth driven by ESG values.”
Organic India is currently working with over 2,200 farmers across the country to create favorable economic, environmental and social ecosystems, as well as to promote healthy lifestyles and conscious living via sustainable and regenerative organic agriculture. In the past years, Organic India has been rigorously working towards training the farmers and providing educational opportunities that enable self-sufficiency and the development of skills that can be passed on to future generations. Expressing delight about the initiative, Dr. Ashok Yadav, Advisor, Ministry of Agriculture said, “The event has recognized the outstanding effort of organic farmers. We would like to congratulate all the participants and winners who are the unsung heroes of the agricultural landscape. Over the past 4 years of my association with Dharti Mitr, we have witnessed the participation and enthusiasm increasing and we are looking forward to witness more innovation in the segment which will add to the global organic farming movement to help the world in achieving the true meaning of sustainable development.” Organic India received over 100+ nominations from farmers across the country, post which a rigorous screening process involving reviewing each entry followed by a farm visit and personal interview were undertaken by the jury.
About Organic India
ORGANIC INDIA is involved in the business of manufacturing, trading, exporting and importing all kinds of herbal infusions, ayurvedic medicines and preparations, herbs, herbal products, tea, food products and organic products. At the heart of ORGANIC INDIA is their commitment to being a living embodiment of love and Consciousness in action. Their products are made in India and reach consumers worldwide with a message of interconnectedness and oneness with Nature. Organic India is part of Fabindia Group, a consumer lifestyle platform with an established 62-year legacy focused on authentic, sustainable and Indian traditional lifestyle products. Fabindia is a unique business model of sustainable rural employment that has created a base for over 50,000 artisans through Contract Manufacturers and over 2,200 farmers engaged directly and 10,300 farmers engaged through associates in India.