Bengaluru, Sep 29 (Agency) Indian Super League side Hyderabad FC and Danish sportswear brand hummel have unveiled their new jersey ahead of ISL 2021-22. The jersey was revealed through a video that comprised of fans of the club that were selected through HFC’s unique Digital Fan-Engagement platform Mera Hyderabad. The fans are seen playing football across the city of Hyderabad that come from different walks of life to unify in the glory and love for their favorite club. The video is also packed with the mighty Rana Daggubati, Co-owner of Hyderabad FC alongside the fans to join in introducing the Home Kit. Hyderabad FC’s kit collaboration with hummel is the first time the two have come together. hummel, the legendary Danish brand has a proud sports history and has previously been worn by iconic football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team.
Today, hummel continues to sponsor clubs and players within handball and football, Everton & Southampton to name a few. The home kit is available to purchase online at hummel’s website www.hummel.net.in and in-store at hummel, Sarath City Mall. On the launch of the jersey Varun Tripuraneni, Co-owner of Hyderabad FC said the jersey is special and this season, the side aims to re-ignite the passion in the region by making an impact both on and off the field. Speaking on the kit launch, hummel India, Lead Domestic Sales, Ajinkya Kale said, “When it came to creating the HFC jersey, we wanted to deliver something that represents the club’s history and heritage. So, we are excited for this launch and are looking forward to the response.”